Stationery is one of the most underestimated products a business can have. Often overlooked by startups or businesses in a hurry to make their mark on the industry, print products can give your company the physical edge over other businesses who are focusing solely on digital.
Quality stationery remains one of the most effective marketing tools. Though it is a subtle addition, it can really prove to optimise your brand exposure – think about it, how many branded pens do you have lying around?
Your first impression matters, and your reputation is your business’ lifeblood. If you had a display of pens, with a cheap, snappable generic biro next to a high finish, logo printed soft grip pen; which one do you think they would choose? When you send a letter to a prospect or client, do you want them to look and think, cheap and cheerful off the desktop printer, or a professionally designed and printed letter that you have invested in?
Stationery and general branded print and promotional products and merchandise also help foster strong working relationships. Compliment slips for example allow business owners to personally thank their customers for purchasing products or using their service. Customers will feel a greater sense of appreciation, and this can increase their brand loyalty.
But remember, high quality doesn’t always mean expensive! And certainly not with Print Mule, we strive to provide top quality and the lowest prices so you can ramp up your marketing and print activities for minimal costs. Our stationery is cost effective, and completely customisable, ensuring you show the professionalism of your brand and that you invest in your own marketing.
